New launches for Lazzaroni
Our group wants to make 2010 the year for the re-launch of the brand Lazzaroni
We are going to launch a national advertising campaign on television, newspaper and billboards after more than 20 years from the last campaign of the brand. This adv campaign will follow the launch of the new line of cookies for breakfast, the redesign of the packaging, and the recapture of placement on the shelves of large retailers.
Moreover, a channel of direct interaction with consumers will be established thanks to the renewed website, that will made consumers able to communicate with the company, suggest and ask for advice, and participate in promotional events that will be created. In addition, the product range will grow further with the launch of other new products.
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